The American Society of Interior Design (ASID) recognized HOK’s Katelyn Hoffman, Ali Kidwell and Samantha Sondag as rising leaders in their field.
Three HOK designers have been named to ASID’s “Ones to Watch” program for 2024. The annual award recognizes up to 20 interior designers from across North America for being rising leaders with a willingness to push boundaries. Emphasis is placed on designers whose backgrounds are under-represented in management roles within interior design, including women, racial and ethnic minority groups, people identifying as LGBTQ and persons with disabilities.
This year’s class included (left to right in above image) Katelyn Hoffman, a senior project interior designer in HOK’s San Francisco studio; Ali Kidwell, a senior project interior designer in Atlanta; and Samantha Sondag, a senior project interior designer in St. Louis.
Excerpted from ASID:
Katelyn Hoffman is an accomplished interior designer with over 11 years of experience specializing in corporate, SRE (sports, recreation and entertainment) and hospitality design. Her expertise lies in creating functional and aesthetically pleasing spaces that cater to the unique needs of diverse user groups. Katelyn is particularly passionate about designing environments that are inclusive and supportive of neurodiverse individuals.
Ali Kidwell is a registered interior designer and WELL-accredited professional. Her experience spans diverse design domains, including multifamily and student housing, public assembly spaces and corporate environments. Ali is regarded for her commitment to meticulously customizing each project to address the functional, aesthetic, and budgetary imperatives of her clients.
Samantha Sondag is an interior designer with a passion for guiding projects from concept to completion. Samantha excels in client relationships, workplace strategy and understanding human needs. With expertise in workplace strategy and change management, she offers valuable insights for workplace transformation, integrating data with organizational culture to create effective built environments.
Read more about Katelyn, Ali and Samantha (and view all the “Ones to Watch” winners) at asid.com.